스포츠와 미디어의 사회경제적 기능과 역할에 대한 학문적 탐구Director · Kihan Kim, Ph.D.
Welcome
CSMR에 오신 것을 환영합니다
서울대학교 스포츠미디어 연구실(CSMR)은 스포츠와 미디어의 사회경제적 기능과 역할을 학문적 엄밀성으로 탐구합니다. 박사·석사 과정 학생과 박사 후 연구원이 함께 연구하며, 공공·민간 스포츠 조직의 바람직한 경영과 사회정책 개발에 필요한 지식을 생산하고 공유함으로써 스포츠를 통한 더 나은 세상을 만드는 데 기여하고자 합니다.
서울대학교 스포츠미디어 연구실(Center for Sport & Media Research)의 소개, 비전과 미션, 그리고 연혁입니다.
Center
서울대학교 스포츠미디어 연구실(Center for Sport & Media Research, CSMR)은 사범대학 체육교육과 김기한 교수가 지도하는 연구실로, 스포츠와 미디어의 사회경제적 기능과 역할을 학문적으로 탐구합니다. 공공·민간 스포츠 조직의 바람직한 경영과 사회정책 개발에 필요한 지식을 생산하고 공유함으로써, 스포츠를 통한 더 나은 세상을 만드는 사회적 책무를 수행합니다.
Director
김기한 Kihan Kim, Ph.D. 서울대학교 사범대학 체육교육과 교수 (스포츠매니지먼트 전공) Editor-in-Chief, Journal of Global Sport Management 한국스포츠미디어학회 부회장 겸 사무총장 · 한국스포츠산업경영학회 부회장
Journal of Computer Mediated Communication, 10(4) · Daugherty, T., Lee, W.-N., Gangadharbatla, H., Kim, K., Outhavong, S.
2004
Is Animation Better? Assessing the Effects of Animated Banner Ads in the Hierarchy of Effects Model
Journal of Interactive Advertising, 4(2) · Yoo, C. Y., Kim, K., Stout, P. A.
2001
Kicking off the New Millennium: News Frame Analysis on Korea and Japan's Co-Hosting of World Cup 2002
Sungkok Journalism Review, 11(Winter), 25–47 · Kim, K., Park, J.
Conference Proceedings (Selected)
2005
Polychronic Media Consumption: Exploring Attitudes toward Simultaneous Media Use
Proceedings of the 2005 Conference of American Academy of Advertising, 74–76 · Daugherty, T., Gangadharbatla, H., Kim, K.
2004
Effects of 3-D Visualization on Persuasion in Online Shopping Sites: A Moderating Role of Product Knowledge
Proceedings of Asia-Pacific Advances in Consumer Research, 6 · Kim, K., Daugherty, T.
2004
Direct-to-Consumer Pharmaceutical Advertising: How Is It Working?
Proceedings of the 2004 Conference of American Academy of Advertising, 94 · Lee, W.-N., Stout, P. A., Choi, S. M., Kim, K., Stavchansky, L., Mehta, A.
2004
The Power of Suggestion: The Nature of Persuasion of DTC Advertising for Antidepressants
Proceedings of the 2004 Conference of American Academy of Advertising, 96 · Kim, K., Stout, P. A.
2003
Has Animation Been Overused in Online Advertising? Effects of Animation and the Role of Affective Responses in Viewers' Perception of Banner Ads
Proceedings of the 2003 Conference of American Academy of Advertising, 100–111 · Kim, K., Yoo, C. Y., Stout, P. A.
Under Review / Working Papers
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Does Size Matter? Exploring the Role of Event Size in Corporate Sports Sponsorship
Journal of Business Research · Kim, K., Choi, S. M.
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Impact of Attribute Agenda-Setting on Attitudes
Communication Research · Kim, K., McCombs, M.
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Advertising with Mobile Devices: Understanding Consumer Motivations to Use Mobile Devices as Advertising Media
Targeted for Journal of Interactive Marketing
전체 논문 목록 (Refereed Journal Articles · Conference Proceedings · Presentations · Working Papers)은 Full Vitae를 참고하세요.
Affiliations & Roles
Editorial
Editor-in-Chief, Journal of Global Sport Management
Manuscript Reviewer, Journal of Interactive Advertising
Manuscript Reviewer, International Journal of Internet Marketing & Advertising
Korean Academic Societies
한국스포츠미디어학회 부회장 겸 사무총장
한국스포츠산업경영학회 부회장
International Societies
American Academy of Advertising (AAA)
Association for Consumer Research (ACR)
International Communication Association (ICA)
Association for Education in Journalism and Mass Communication (AEJMC)
Education
Ph.D. in Advertising, University of Texas at Austin
M.A. in Journalism, University of Missouri–Columbia
B.A. in Physical Education, Seoul National University
Research Keywords
Sports MarketingCorporate SponsorshipSport MediaPublic Sport Managemente-SportsBrand ManagementConsumer BehaviorPersuasive CommunicationAgenda SettingNew Media AdvertisingMobile AdvertisingSport GovernanceSport LegacyMega-Event EvaluationSport PolicyGIS & Spatial Analysis
Professor
교수 소개
CSMR을 이끄는 김기한 교수의 약력과 학술 활동을 소개합니다.
김기한
Kihan Kim, Ph.D.
Professor of Global Sport Management서울대학교 사범대학 체육교육과 (스포츠매니지먼트 전공)Editor-in-Chief, Journal of Global Sport Management한국스포츠미디어학회 부회장 겸 사무총장한국스포츠산업경영학회 부회장
Ph.D. in Advertising · The University of Texas at Austin
Dissertation: Managing Corporate Brand Image through Sports Sponsorship — Impacts on Building Corporate Ability, Social Responsibility, Credibility and Attitude (Chair: Patricia A. Stout)
1999 – 2001
M.A. in Journalism · University of Missouri–Columbia
Thesis: Effects of Moving Images on Sports Web Sites — A Uses and Gratifications Approach (Chair: Glen T. Cameron)
1992 – 1996
B.A. in Physical Education · Seoul National University
Emphasis: Sport psychology, sport audience and spectators
Professional Experience
Present
Professor, Department of Physical Education, Seoul National University
스포츠매니지먼트 전공 — CSMR(Center for Sport & Media Research) 디렉터
Present
Editor-in-Chief, Journal of Global Sport ManagementRoutledge / Taylor & Francis
Present
Vice President & Secretary General, Korean Society for Sport & Media
Present
Vice President, Korean Society for Sport Industry & Management
2004 – 2005
Adjunct Faculty, Austin Community College
"Introduction to Mass Communication" — received "Excellent" overall rating
2002 – 2005
Teaching Assistant, Department of Advertising, UT Austin
Advanced Research in Advertising · Theories of Persuasive Communication · Communication and Social Change
2003
Marketing Researcher / Consultant, Samsung Economics Research Institute (SERI)
2002 – 2003
Online Communication Planner, Center for Health Promotion & Disease Prevention Research, UT Austin
Funded by National Institute of Nursing Research, NIH
2000
Health/Science Reporter, Columbia Missourian
1996 – 1998
1st Lieutenant Instructor & Platoon Leader, Republic of Korea Army (ROKA)
30th Mechanized Infantry Division
Research Interests
Sport Media & CommunicationPublic Sport ManagementSports Marketing & Sponsorshipe-Sports IndustryCorporate Sponsorship & Product PlacementNew Media AdvertisingMobile / Internet AdvertisingBrand ManagementConsumer Behavior & PsychologyPersuasive CommunicationAgenda SettingSport Policy & GovernanceMega-Event LegacyHealth Campaigns
Awards & Honors
2004 – 2005
University Continuing Fellowship · Office of Graduate Studies, UT Austin
2004 – 2005
Jesse H. Jones Fellowship · College of Communication, UT Austin
2004
Professional Development Award · Office of Graduate Studies, UT Austin
2003 – 2004
Morris Hite / Tracy Locke Scholarship · Department of Advertising, UT Austin
2001 – 2002
University Fellowship · Office of Graduate Studies, UT Austin
1999 – 2000
University of Missouri Korean Alumni Scholarship
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Robert M. Gray Scholarship · Department of Advertising, UT Austin
1992 – 1996
College of Education Scholarship for Academic Distinction · Seoul National University
Selected Publications
2005
Processing of Animation in Online Banner Advertising — The Roles of Cognitive and Emotional ResponsesJournal of Interactive Marketing, 19(4), 18–34 · Yoo, C. Y., Kim, K.
2005
Organizational Virtual Communities — Exploring Motivations behind Online Panel ParticipationJournal of Computer Mediated Communication, 10(4) · Daugherty, T., Lee, W.-N., Gangadharbatla, H., Kim, K., Outhavong, S.
2004
Is Animation Better? Assessing the Effects of Animated Banner Ads in the Hierarchy of Effects ModelJournal of Interactive Advertising, 4(2) · Yoo, C. Y., Kim, K., Stout, P. A.
2001
Kicking off the New Millennium — News Frame Analysis on Korea and Japan's Co-Hosting of World Cup 2002Sungkok Journalism Review, 11(Winter), 25–47 · Kim, K., Park, J.
